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oi! oi!
I see you there... hovering in the digital shadows, tossing posts into the void and wondering why the only person who engages with your content is your nan?
Let’s sort that out, shall we?
Your ideal clients are out there waiting to see all you have to offer, so let's show them! It's time for you to play much bigger and become the GO-TO expert you're supposed to be...
Let's chuck the one-size-fits-all nonsense in the bin.
Trust me, you won't find any cookie cutters around here! (Actual cookies on the other hand🍪😏)
We’re here to mine the depths of your unique brilliance and the psyche of your dream clients...
Because understanding the subconscious fears and desires of your audience is our secret sauce – and trust me, it tastes gooood!
If you’re sick of the echo chamber – where everyone sounds like a regurgitated version of a self-help book they once skimmed – you’re in good company.
I’ve been allergic to "the norm" since before it was cool. At Because She Can we celebrate your quirks and everything that makes you unique. It may feel a tad uncomfortable at first, but believe me, standing out gets to be fun, and it's the only way you'll become the expert everyone wants to work with!
I've been where you are...
From the sweaty palms before hitting “Go Live” to crafting what I thought was a bang-on message, only to hear crickets. Yep, been there, done that, didn’t even bother with the T-shirt because, frankly, who was going to see it???
The path from blending in to standing out wasn't an easy one. Full of doubt and self-criticism, I'd get stuck in overwhelm, wondering what to try next.
With lots of trial and error, late nights pouring over masterclasses that promised the answers, I kept looking for the magic formula that would let me crack the code of visibility, speak directly to the hearts (and wallets) of my ideal clients, and finally, sell my offers without feeling like I was selling myself short.
The breakthrough didn’t come from finding a one-size-fits-all strategy or mimicking what worked for someone else. It came from understanding that the real magic happens when you dare to show up as your authentic self, quirks and all. When you realise that your ideal clients aren’t just avatars or numbers, but real people with dreams, fears, and a love for something genuine.
I learned to tune into the subconscious needs of my audience, to craft messaging that resonated on a deeper level. And it wasn't all about the strategy, it also required peeling back the layers of my own fears and stepping into the light, even when every fibre of my being wanted to retreat. But let me tell you, the moment you start showing up as the real you, that’s when the magic happens. That’s when you get noticed, not just as another face in the digital crowd, but as the go-to expert who truly gets it. Now, I run a business that’s not just sustainable but thrives on my terms, aligned with my values and filled with the kind of clients I used to dream about. I’ve walked the path you’re on, and I’ve made it to the other side, not by following the crowd, but by doing it in a way that feels right for me. So, if you’re tired of feeling like the best-kept secret in your industry, know this: I’ve been where you are. And I can help you get to where you want to be. Together, we’ll transform your visibility from being just another name online to being the name everyone recommends.
A bit about me...
I'm an introverted dog lover with a penchant for anything chocolate.
When I'm not busy working (because I bloody love it) you'll find me trying a new food spot, or sipping on a cocktail, or two.
I live in Staffordshire with my husband, Ian and our two Cockapoo's, Bruce and Ruby.
After spending years working in unfulfilling and somewhat boring corporate roles, I hit a huge wall with my mental health. I knew that what I was missing was purpose, I was plodding through life unsure what I was here for.
I'd always had a yearning to be my own boss, I showed an entrepreneurial spirit from a young age. Play acting with my own businesses, and looking for new ways to make money.
What I really lacked was self-belief and confidence. Every idea I had would soon be burnt down by that internal voice saying 'you're not good enough' on repeat.
Finally I discovered a new passion for makeup. It's something I'd always enjoyed doing, but seeing others set up businesses doing something so creative felt like something I could try without worrying about what might go wrong.
I spent the first couple of years hiding behind my (somewhat shitty) brand. Avoiding showing my face in every which way. But I knew that if I wanted to business to do well, I needed to show up and build trust with future clients. I went on a mission to create a brand that had me at the heart of it. Creating my own signature style which I became well known for. As I got more visible, new opportunities came my way. I was booked out with clients and went on to win multiple awards... But it still wasn't enough. I had the passion, but I was still lacking purpose. I needed something more. I needed to be making an impact! And that's where my journey into coaching began! Using my own experience and business knowledge, I became an accredited coach and NLP Master Practitioner. Now I help women to follow their own path in business, to create something unique so they can stand out from the crowd and grow a sustainable business that let's them live life on their own terms.
How Visible Are You?
Get your free visibility score...
If increasing your visibility is one of your key focuses for 2024 (let's be honest, it probably should be!), then I have just the thing for you.
It's important to know where you're starting from, which is why I've created a fun new quiz which shows you just how visible you already are!
Not only will you get a visibility score, by answering just 15 questions you'll also get a personalised report, tips for improvement and some actionable next steps to help you boost your visibility and get discovered by more of your ideal clients!
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THE PODCAST
Your weekly dose of real talk and inspiration, tailor-made for the unstoppable female entrepreneur!
In each episode, we’ll dive headfirst into what it really takes to build a successful business – celebrating the wins, navigating the challenges, and sharing my own experiences and those of trailblazing women just like you.